How to Promote Your Brand with Pinterest
Whenever I open Pinterest, I need to be careful. That's because I could spend hours on Pinterest searching for pictures and videos of beautiful decor for my apartment, fitness routines to try, and clothes I want to purchase.
I have purchased products from Pinterest in the past. I have pinned content from the website to my Pinterest boards; I can use them as inspiration, study, or share them with friends.
Marketing seeks to reach Pinterest users by posting content they may like to see but can't resist looking at. As well as being used by 250 million people on Pinterest, why wouldn't marketers want to be on this channel? Not to mention 94 percent of consumers say they make buying choices by using content on the network.
How can the company use Pinterest to help boost visibility and conversion rates with the Pinterest influencers?
We will address the response to that question and how small businesses can profit from the Pinterest platform and strategies that you can use to ensure your Pinterest marketing plan works for your company.
Finally, we will explain what the platform is and how it works.
Pinterest is a social media site that is synonymous with visual material, photos, and images.
Users save content to a board with a shared theme to help keep it organized and give other users a chance to find new content.
To learn more about how to open a Pinterest account, please visit our guide here. When signed up, you can start sharing content and increasing the number of followers you have on the platform.
To efficiently use the site, upload content from your computer or mobile device, pin content from other users, and add content from outside the area using the Pinterest browser button.
Engagement is imperative. Looking to follow your friends and rivals, 'Like,' and repost their content; comment on others' Pins and pay links to your website and blog.
Additionally, we must be mindful of personal and company accounts. Choosing a business account can have the ability to access Pinterest Analytics and other resources for advertisers, including a visual search tool, a native video player, and the capacity to run Pinterest advertising.
Now, let's review some helpful tips for successful Pinterest marketing to increase your audience's reach and influence.
How to efficiently use Pinterest for marketing
- Divide and conquer.
- Build a group.
- Educate clients.
- Drive interest and stimulate sales online.
These techniques represent ways to promote yourself on Pinterest. Here are some advantages of using Pinterest for marketing.
Divide and conquer.
85% of bloggers choose to use visual content. Online pinning is the best location for sharing all kinds of content, including written blog posts. At the same time, Instagram users can connect to webpages inside it.
On Pinterest, you build and upload content to purpose-crafted boards. Boards have all of your PINS and share and highlight your material to be found by your followers. The website can be divided into different themes, concepts, plans, or forms of motivation to make it easy for your visitors to browse the information they need.
You may also invite other people to be a part of your board if you want other contributors to add specific content they feel fits with your board's theme. It is a perfect way to attract new followers and improve interaction.
Build a group.
Online communities put like-minded people together and act as a valuable resource for businesses.
By engaging in a Pinterest network, you can rely on your followers to connect with your boards, consume your content, and drive traffic to your website.
There are over 300 million individual monthly users of Pinterest. By using Pinterest as a two-way street that you can use to connect with and engage users, you can create a loyal consumer base that will, in turn, buy your goods.
How to Lift the Pinterest Traffic
Although you can search for and add friends through their name, Facebook account, and the like, this would be time-consuming and would make it challenging to develop your following.
Instead, you should think about how to create a comprehensive community on Pinterest.
Further, support your Pinterest account through your other social networks.
Follow social media sites you perceive would try to follow you.
Start watching what other rivals are doing and how they strategically attract followers.
Using words and phrases in posts, keywords, and hashtags that are important to your message.
Reach out to the influencers to get your posts noticed by their fans.
Pay for a Pinterest ads account, which enables advertising to be run on the website.
Educate clients.
Pinterest is filled with tutorials, infographics, how-toss, and links to additional educational content. With the ability to host multimedia content, it can educate and engage consumers.
When creating and sharing content on Pinterest, keep in mind how you can better attract your target audience.
Similar to the way you would be creating new goods, improving your identity, or posting on other social networks, you want to confirm you're putting out content that appeals to your target audience, potential clients, and buyer personas on Pinterest.
You can do this in some ways, including:
- Study your future customers' reactions to various content types to decide what is most appealing to them.
- Study and poll your existing customers on what they want in a Pinterest rival.
- Have a look at what your rivals are doing well (or not), so you can get a sense of new content-related technologies.
- To understand who they are and what they want, you will be able to reach the boards of your current customers, fans, and visitors.
To drive demand and stimulate online sales.
Unlike Instagram, Pinterest allows users to connect their visual content to their websites. The app offers a way of sharing both written and visual material and guides those distributing the content to your website.
It is a very successful way to encourage online purchases as well. Several brands use Pinterest to advertise their products by displaying pictures of them.
For example, this board, created by the clothing company Madewell, serves as a source of travel inspiration and is combined with actual items they sell to get their audience excited about their brand, the lifestyle they encourage, and the concept of buying some clothing.
Integrating Pinterest on your website will allow your leads and website visitors to access your Pinterest profile so they will be able to view your content in seconds (hopefully, follow you!).
These 'Pinterest Widget' and 'Pin It' buttons on your website allow your site visitors to connect with your Pinterest page and follow your profile or go directly to a specific board without leaving your website. The widget builder helps you make and install your custom widget quite easily.
If you are still unconvinced that Facebook and Twitter are the best social media platforms, think again.
Introduce your business to your new best friend.
Pinterest posts are exponentially more shareable than Twitter posts, with a retweet rate of less than 1.4 percent, and as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post.
When Facebook acquired Instagram, Pinterest rose in popularity as a social networking platform for companies.
And that's because of the right reason. If the rise of 27% in Fortune 500 companies' Pinterest accounts over the previous year isn't a sign your company should be joining the 250 million users overall, I don't know what would be.
Besides fascination with exotic holidays and gourmet food, the real strength of Pinterest is its integrated functionality for the industry. By signing up for Pinterest Company, you will immediately gain extra features to advertise your brand on one of the fastest-growing and hugely successful social media sites.