7 Tips to Build More Interactive Pinterest PINS to get More Clicks
Considering that Pinterest is a visual search engine, making
original pins that stand out from the crowd is critical!
So here are some best practices to ensure that your pins are at the very top of their game to help you get moving and gain more link clicks.
Tip #1 on How to Make Pins: Create branded content targeted to your audience
The more fun, valuable, or connected your pins are, the greater the probability of people saving them on their own Pinterest boards, which means more content exposure!
We build Pins at a later stage that offer to mean to our target audience of brand managers. We use our logo, colors, and fonts for our brand, so our pins are easily recognizable wherever they are stored.
It should be easily identifiable as an extension of your brand, whatever content you decide to share on Pinterest.
One of the easiest ways to create a following and show off your brand's distinctive style and tone is to have a suitable Pinterest aesthetic.
Rich Pins are a perfect way to add extra info to your pins while still promoting your website with more clicks!
When a Pin from your website is made, Rich Pins function by pulling additional information into Pinterest.
Currently, on Pinterest, you can use four types of rich pins: 'Product,' 'Article,' 'App,' and 'Recipe.'
Product Pins make shopping super easy via Pinterest for online retailers, as they provide real-time pricing, availability, and information about where to purchase your product.
With the help of Pinterest Product Pins, IKEA is also digitizing their 200-page print catalogs!
According to Modern Retail, in customizable user boards, their new shopping app will show Product Pins based on a questionnaire's results on item and style preferences.
For publishers and bloggers looking to draw fresh site visitors from Pinterest, recipe and Article Pins are great. See how Whole Foods Market uses recipe Rich Pins to provide extra value and facilitate further click-throughs.
You can follow the Pinterest steps here if you want to add Rich Pins to your Pinterest for Business profile. Creating Rich Pins requires a bit of technical work, so to get it up and run, you may need to contact your website developers or your website hosting platform.
But the technological effort is still paying off! The best way to share additional, useful information with your Pinterest audience is with Rich Pins, which can encourage more clicks back to your blog!
Although Pinterest supports pins in a wide range of sizes, the suggested pin ratio is 2:3 (1000 x 1500 pixels).
'Other ratios may cause your Pin to get truncated, or may harm performance,' according to Pinterest.
And given that 80% of people are already using Pinterest on mobile, optimizing your Pins for views on the go is undoubtedly a good idea.
Tip: Later, when you prepare and schedule your content, you can easily optimize your photos for Pinterest!
While Pin titles are essential for Pinterest SEO, they're quite hard to read in the Pinterest app.
So, if you want to draw browsers' attention and promote more clicks to your content, adding your Pins with engaging text overlays is one of the best ways to do this.
Check out how both Mashable and Penguin Random House follow this same strategy to draw attention and boost Pinterest website traffic.
It should be easy to read your text overlays and cater to your target audience. Without being clickbait or misleading, they should hint at the value your content provides.
Fortunately, to help you quickly make standout Pins, there are a lot of design apps accessible.
For example, you can pick any background image with the design app Over, crop it to the ideal dimensions of Pinterest, and add the text of your choosing.
You can select from various fonts for free or even import your own Over Pro subscription branded fonts. Check this blog post to find out how can achieve this simple hack.
Pinterest is an inspiration destination, so tapping into seasonal activities such as Easter, Halloween, Christmas, and New Years' is a sure way for your content to attract more traffic.
That being said, making sure your pins are both seasonal and specific to your business is crucial.
'For example, if you run a dental practice, instead of '10 Ways to Make Homemade Christmas Tree Decorations,' you may want to share: '10 Festive Treats that are kind to teeth.
Last year, Tesco Grocery store posted 'spooktacular' tips on how to transform their Halloween cakes. It works as it features a seasonal theme with its goods and connections.
According to Pinterest, people use the site to schedule seasonal activities long before switching to other places, so try to build seasonally appropriate Pins at least 30 days in advance!
Video is one of the best tools for increasing interaction in a marketing toolbox and you can now harness that with your marketing plan for Pinterest.
If you're ready to skyrocket your Pinterest progress, it's time to start publishing Pinterest Video Pins.
Video Pins immediately begin playing when they are halfway down the screen, as Pinners are mindlessly scrolling boards or their Smart Feed on the desktop. Of course, the Video Pin's motion would draw the pinners' attention and make them more interested in clicking in.
People love to watch videos, whether they're TikTok, Instagram, Twitter, or YouTube. They are entertaining, eye-catching, and the ideal medium for presenting in action goods or services.
And, the Pinterest video isn't any different. Video Pins allow so much more on the platform for brands and companies to share. The choices are limitless, from realistic storytelling and product demonstrations to tutorials and recipes!
With the added value, a Pinner is more likely to save the Pin on one of its boards, telling Pinterest they like your stuff.
This knowledge is used as an optimistic measure by Pinterest and will raise the Pin in future search results.
Another additional advantage? Can use Video pins to move users outside of Pinterest. Think about guiding them to your YouTube channel, product page, or website
And they are more likely to click on the Pin connection once a user has interacted with your Video Pin, which is perfect for cross-promotion and sales.
By attaching text overlay to your video pins, one decisive way to catch and hold attention is.
Users usually scroll off Pinterest with their sound, so adding text-on-video is an incredible tool to help keep your users engaged. See how PMD Beauty has added subtitles to their videos:
Plus, to add scroll-stopping text to your video pins, you don't have to be an editing wiz. You can use loads of apps to add text, change, and create the videos themselves.
Canva is an excellent resource, mainly since it's an official creative partner of Pinterest. They offer hundreds of Pinterest video templates that are simple and easy to use to choose from. They also have a video maker and editor built-in with essential drag-and-drop software.
There is one golden rule across all platforms: catch the audience's attention as soon as possible.
With only a few seconds to play, you have to include something that will draw attention before they keep scrolling.
Think about kicking off in the first few seconds with your most exciting items, plenty of movement and color, or using intriguing text. Make the intro count!
TIP: Hold the short and captivating Video Pins. Pinterest suggests short videos that last 6-15 seconds.
Video Pins should contain simple names, descriptions, and hashtags to assist with discoverability in search results.
It makes it easier for users to locate your content while searching when you categorize your Video Pins, which implies more views!
As an official marketing partner of Pinterest, she later offers exclusive features and solutions to help you make the most of Pinterest.
In reality, later is one of the only sites that can schedule Pinterest videos, which helps our customers to interact in more ways with the growing Pinterest community.
It has never been easier to schedule video pins to Pinterest-select your video from the media library and drag and drop it to schedule your content calendar.
You can see that Later's editing tools allow you to choose from four different sizing options when you're ready to format:
The beginning or end of your video may trim as well. There is no limit to the amount you can cut, but note that videos need to be at least 4 seconds long-on Pinterest.
A caption, a link, and a description for your Pin can be added here. Once all the essential information has been added, you are ready to hit Later! Save and schedule!
After you save your message, apply your Pin for approval later (Pinterest must approve all videos). You'll see an 'Approved' tag right there in the calendar post when your Pin has been back.
So here are some best practices to ensure that your pins are at the very top of their game to help you get moving and gain more link clicks.
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| 7 Tips to Build More Interactive Pinterest PINS to get More Clicks |
Tip #1 on How to Make Pins: Create branded content targeted to your audience
The more fun, valuable, or connected your pins are, the greater the probability of people saving them on their own Pinterest boards, which means more content exposure!
We build Pins at a later stage that offer to mean to our target audience of brand managers. We use our logo, colors, and fonts for our brand, so our pins are easily recognizable wherever they are stored.
Tip #2 on How to Make Pins: Maintain a Clean Aesthetic
It should be easily identifiable as an extension of your brand, whatever content you decide to share on Pinterest.
One of the easiest ways to create a following and show off your brand's distinctive style and tone is to have a suitable Pinterest aesthetic.
Tip #3 on How to Build Pins: Provide extra detail with rich pins
Rich Pins are a perfect way to add extra info to your pins while still promoting your website with more clicks!
When a Pin from your website is made, Rich Pins function by pulling additional information into Pinterest.
Currently, on Pinterest, you can use four types of rich pins: 'Product,' 'Article,' 'App,' and 'Recipe.'
Product Pins make shopping super easy via Pinterest for online retailers, as they provide real-time pricing, availability, and information about where to purchase your product.
With the help of Pinterest Product Pins, IKEA is also digitizing their 200-page print catalogs!
According to Modern Retail, in customizable user boards, their new shopping app will show Product Pins based on a questionnaire's results on item and style preferences.
For publishers and bloggers looking to draw fresh site visitors from Pinterest, recipe and Article Pins are great. See how Whole Foods Market uses recipe Rich Pins to provide extra value and facilitate further click-throughs.
You can follow the Pinterest steps here if you want to add Rich Pins to your Pinterest for Business profile. Creating Rich Pins requires a bit of technical work, so to get it up and run, you may need to contact your website developers or your website hosting platform.
But the technological effort is still paying off! The best way to share additional, useful information with your Pinterest audience is with Rich Pins, which can encourage more clicks back to your blog!
Tip #4 on how to build pins: Stick to the Suggested Ratios
Although Pinterest supports pins in a wide range of sizes, the suggested pin ratio is 2:3 (1000 x 1500 pixels).
'Other ratios may cause your Pin to get truncated, or may harm performance,' according to Pinterest.
And given that 80% of people are already using Pinterest on mobile, optimizing your Pins for views on the go is undoubtedly a good idea.
Tip: Later, when you prepare and schedule your content, you can easily optimize your photos for Pinterest!
Tip #5 on How to Build Pins: Add Attention-Grabbing Text
While Pin titles are essential for Pinterest SEO, they're quite hard to read in the Pinterest app.
So, if you want to draw browsers' attention and promote more clicks to your content, adding your Pins with engaging text overlays is one of the best ways to do this.
Check out how both Mashable and Penguin Random House follow this same strategy to draw attention and boost Pinterest website traffic.
It should be easy to read your text overlays and cater to your target audience. Without being clickbait or misleading, they should hint at the value your content provides.
Fortunately, to help you quickly make standout Pins, there are a lot of design apps accessible.
For example, you can pick any background image with the design app Over, crop it to the ideal dimensions of Pinterest, and add the text of your choosing.
You can select from various fonts for free or even import your own Over Pro subscription branded fonts. Check this blog post to find out how can achieve this simple hack.
Tip #6 on How to Make Pins: Create Seasonally Appropriate Pins
Pinterest is an inspiration destination, so tapping into seasonal activities such as Easter, Halloween, Christmas, and New Years' is a sure way for your content to attract more traffic.
That being said, making sure your pins are both seasonal and specific to your business is crucial.
'For example, if you run a dental practice, instead of '10 Ways to Make Homemade Christmas Tree Decorations,' you may want to share: '10 Festive Treats that are kind to teeth.
Last year, Tesco Grocery store posted 'spooktacular' tips on how to transform their Halloween cakes. It works as it features a seasonal theme with its goods and connections.
According to Pinterest, people use the site to schedule seasonal activities long before switching to other places, so try to build seasonally appropriate Pins at least 30 days in advance!
Tip #7 on How to Make Pins: Create Pinterest Video Pins
Video is one of the best tools for increasing interaction in a marketing toolbox and you can now harness that with your marketing plan for Pinterest.
If you're ready to skyrocket your Pinterest progress, it's time to start publishing Pinterest Video Pins.
Video Pins immediately begin playing when they are halfway down the screen, as Pinners are mindlessly scrolling boards or their Smart Feed on the desktop. Of course, the Video Pin's motion would draw the pinners' attention and make them more interested in clicking in.
The Video Pins Benefits
People love to watch videos, whether they're TikTok, Instagram, Twitter, or YouTube. They are entertaining, eye-catching, and the ideal medium for presenting in action goods or services.
And, the Pinterest video isn't any different. Video Pins allow so much more on the platform for brands and companies to share. The choices are limitless, from realistic storytelling and product demonstrations to tutorials and recipes!
With the added value, a Pinner is more likely to save the Pin on one of its boards, telling Pinterest they like your stuff.
This knowledge is used as an optimistic measure by Pinterest and will raise the Pin in future search results.
Another additional advantage? Can use Video pins to move users outside of Pinterest. Think about guiding them to your YouTube channel, product page, or website
And they are more likely to click on the Pin connection once a user has interacted with your Video Pin, which is perfect for cross-promotion and sales.
3 Tips for Pinterest Video Pins Making
Tip #1: Add an Overlay of Text
By attaching text overlay to your video pins, one decisive way to catch and hold attention is.
Users usually scroll off Pinterest with their sound, so adding text-on-video is an incredible tool to help keep your users engaged. See how PMD Beauty has added subtitles to their videos:
Plus, to add scroll-stopping text to your video pins, you don't have to be an editing wiz. You can use loads of apps to add text, change, and create the videos themselves.
Canva is an excellent resource, mainly since it's an official creative partner of Pinterest. They offer hundreds of Pinterest video templates that are simple and easy to use to choose from. They also have a video maker and editor built-in with essential drag-and-drop software.
Tip #2: Catch Right Away Focus
There is one golden rule across all platforms: catch the audience's attention as soon as possible.
With only a few seconds to play, you have to include something that will draw attention before they keep scrolling.
Think about kicking off in the first few seconds with your most exciting items, plenty of movement and color, or using intriguing text. Make the intro count!
TIP: Hold the short and captivating Video Pins. Pinterest suggests short videos that last 6-15 seconds.
Tip #3: Set Up for Success in SEO
Video Pins should contain simple names, descriptions, and hashtags to assist with discoverability in search results.
It makes it easier for users to locate your content while searching when you categorize your Video Pins, which implies more views!
How to Schedule Later Video Pins
As an official marketing partner of Pinterest, she later offers exclusive features and solutions to help you make the most of Pinterest.
In reality, later is one of the only sites that can schedule Pinterest videos, which helps our customers to interact in more ways with the growing Pinterest community.
It has never been easier to schedule video pins to Pinterest-select your video from the media library and drag and drop it to schedule your content calendar.
You can see that Later's editing tools allow you to choose from four different sizing options when you're ready to format:
- Freeform: Pick a custom square crop size: 1:1 aspect ratio
- Portrait: aspect ratio of 4.5
- Landscape: aspect ratio of 16.9
The beginning or end of your video may trim as well. There is no limit to the amount you can cut, but note that videos need to be at least 4 seconds long-on Pinterest.
A caption, a link, and a description for your Pin can be added here. Once all the essential information has been added, you are ready to hit Later! Save and schedule!
After you save your message, apply your Pin for approval later (Pinterest must approve all videos). You'll see an 'Approved' tag right there in the calendar post when your Pin has been back.