In Depth Overview of pinterest Marketing : For brands
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| Pinterest Marketing Overview |
When I Visit Pinterest, I know that I’m in big trouble.
That’s because I will sit there for as long as it takes to browse beautiful Pins about decor for my little room, exciting new exercises to try, outfits and clothes I want to buy, and the list is endless.
When I wasn’t aware of the value of pinterest marketing, I purchased items directly from Pinterest and clicked on so many links to read some valuable blog posts. I’ve also pinned pictures to my boards so I can come back to them in the future, use them as inspiration, or suggest them with my family members and friends.
Social media Marketers attract Pinterest users by posting content that’s too appealing for us to ignore. Why don't marketers want to be on the platform? especially with over 431 million active users on Pinterest, Not to say over 90% of users browse the network for content that helps them make purchase decisions.
So, how can your business benefit from Pinterest marketing to help improve your brand popularity and conversions?
In this article, we’ll answer that question as well as which Pinterest marketing strategies will work for you, how small businesses can use the platform for their advantages, and what are the best tools you can use to make sure your Pinterest marketing strategy works for your business.
But before that, we’ll discuss what the platform is and how exactly it works.
What is Pinterest?
Users save, or Pin, their chosen images to boards they create with a common theme to keep their profile clean and organized and so others can discover new content related to their interests.
If you don’t have a Pinterest account, learn how to open one here. Once you sign up, you can start posting content and, therefore, doing social media marketing on the network.
To get the most out of the platform, upload your business’s images from your computer or smartphone, Pin content that fits your profile, and add content you find browsing the web using the Pinterest browser button feature.
Engagement is a must. Follow the active boards of your friends and competitors, “Like”, comment, re-Pin (repost) popular content, and put relevant links to your website and blog in your Pins.
Please note that there are personal and business accounts on Pinterest. Choosing the business one will give you access to Pinterest Analytics and many more marketers features including a visual search tool, a native video player, and the ability to run Pinterest ads if you choose. Making it way easier to grow your audience on one of the fastest growing social media platforms.
After, let’s see some key Pinterest marketing strategies to help you control your visitors and increase your impact on your followers.
How to do Pinterest marketing?
1. Spread your content.
85% of Pinners love and search for visual content. This makes Pinterest the best place to distribute all kinds of content, including written blog posts, youtube videos, or even books. Unlike Instagram or other social media platforms, users can click-through actual live links.
On Pinterest, you organize content on different boards. Boards save all of your Pins and post your content for all your audience to interact with. You can create as many boards as you want, and they can be divided into themes, ideas, plans, or niches in general to make it easy for your audience to filter out the content they’re looking for.
You can also invite other content creators to join your boards, these types of collective boards are called “group boards”, if you want others to contribute content they believe works with your board’s topic. This is a great way to gain more engagement and interaction on your profile.
2. Build a community.
With an interactive Pinterest community, you can rely on your followers to interact with your boards, consume your content, and make their way to your website driving traffic and sales in the process.
There are over 431 million active people worldwide who use Pinterest every month in 2021. By making your Pinterest board a two-way street through which you can interact with and engage
You can establish a loyal community of Pinterest users who may become consumers (rather than a one-way billboard).
How to Build Your Pinterest Fan Base
Although you can manually search for and add specific friends via their name, Facebook username or other identifiers, this is a waste of time and would make it impossible to significantly grow your fan base.
Instead, try the following methods to build out your following on Pinterest.
- Feature your Pinterest account via your other social accounts.
- Follow accounts you believe would want to follow you back.
- Spy on your competitors to find out what they are doing to increase their base of followers and learn from their actions.
- Use hand picked keywords and hashtags in your pin description (more details later).
- Ask influencers who already have a large fan base to re-post some of your content to gain the attention of their followers.
- Pay for a Pinterest ads account to run paid ads on the platform.
3. Educate potential customers.
Pinterest is full with tutorials, courses, how-tos, and links to additional educational content. Given its care for visual content, it’s a powerful tool to educate and engage customers.
While working on new content for your Pinterest profile, be sure to keep your target audience in mind.
Similar to the way you would when launching new products, or posting to other social networks, you want to ensure that whatever you want to publish appeals to your followers, current customers, and buyer personas on Pinterest, so they keep recommending you and resharing your content.
You can achieve this by doing these steps:
- Find out what type of content best matches your buyer persona so you can get more engagement.
- Do surveys and ask your current followers and customers for feedback and suggestions on what they expect from your company on Pinterest.
- Don’t copy others' content, it's fine to look at what your competitors are doing well (or not) to help you think about new techniques to push out your content and make it stand out.
- Take a look at the boards of your current followers and customers to help you understand who your audience is and what they're most interested in.
4. Get traffic and leads
Pinterest allows you to link your images to another website – surely, your website. This feature lets you share both written and visual content and lead followers back to your website in the process.
This is a great complement to your marketing because it can also increase online sales. Many online businesses utilize Pinterest to highlight images of items and products while posting any type of content.
Take this board for example, created by the sports clothings company Adidas, serves as a source of motivation and inspiration and is combined with real products they sell to get their fan base excited about their brand, the lifestyle they promote, and the idea of purchasing some clothing.
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| example pinterest boardSource |
By adding Pinterest to your website, you’ll be able to easily drive traffic from one or more of your pages directly to your Pinterest profile so your content lovers can begin viewing your content in a matter of seconds, and hopefully starting to follow you!.
These Pinterest widgets and buttons allow visitors to your website to connect with your Pinterest page by seeing and following your profile or going directly to a single Pin or board. The widget builder on the network allows you to quickly tweak, create, and add this feature to your site.
Get Started with Pinterest Marketing
Following the Pinterest marketing techniques we discussed and incorporating the available tools and resources to help you flourish as a business on the platform will help you reach all of these goals for your company.
So, create a business account on Pinterest and start posting unique and engaging material to promote to your clients and followers.