6 Ways To Increase Pinterest Traffic In 2021
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| 6 Ways To Increase Pinterest Traffic In 2021 |
In reality, the number of monthly viewers on your profile page is possibly the most significant statistic to pay attention to.
So, don't overthink about counting your Pinterest fans. Instead, start optimizing your pins for more traffic!
How to Increase Pinterest #1 Traffic: Optimize for Search
As we discussed earlier, Pinterest is a visual search engine. So, you may have the most stunning, aesthetically pleasing pins out there, but unless they are designed for the quest, they will not see.
And when you know that 98 percent of users have tried something new they found on Pinterest, it's worth improving your account to make it as easy as possible to find your pins.
And how do you do your business with this?
The trick is to incorporate important Pinterest keywords that are unique to your company and compatible with what your target audience is looking for. Think of it as a blog post for SEO.
Pinterest SEO Tip #1: Add Your Pin Title Keywords
You may use SEO keywords in many places, but the Pin title is one of the most critical positions. Your keywords should cover as many bases as possible here, as this will allow your Pins to get through your audience's search results.
In their Pin names, note how Etsy uses several search keywords, covering both the product and who it is for.
Tip #2 for Pinterest: Add keywords and hashtags to your pin descriptions
You can also include them in your Pin descriptions and provide optimized keywords in your Pin names, alongside specific search hashtags.
While there is no definitive rule book, high-traffic Pins appear to have between 5-10 keywords and 3-5 hashtags.
The easiest way to add keywords to your Pin descriptions is in sentence format, so it is also easy to read your Pin descriptions.
For hashtags, bear in mind that, by search patterns, Pinterest hashtags are strictly for exploration. So, on Instagram, the funny hashtags you're familiar with are not going to help on Pinterest, such as #sorrynotsorry.
Pinterest SEO Tip #3: Use the Keyword Analysis Tool from Pinterest
If you are unsure of what keywords and hashtags to apply to your pins, you will find inspiration using the built-in keyword analysis tool from Pinterest.
You can see a range of keywords offered by Pinterest to make your search more descriptive by searching for a generic phrase, such as nail art, in the Pinterest search bar.
The popularity of the quest sorts these suggested keywords, so you can consider when you prepare your Pins' keywords and hashtags.
For instance, it may be worth opting for less popular keywords if you don't have a massive number of followers. With those keywords, the odds are you'll have less competition, which means you'll place higher in the search results.
While it can sound like additional work to find and add keywords, this is one of the easiest ways to protect your Pins with more traffic.
You'll be able to expand your audience quickly and effectively with the right SEO strategy on Pinterest without wasting hours promoting your content.
Tip #4 for Pinterest SEO: Add Tags to Pinterest Videos
Pinterest has recently introduced a new auto-suggest tagging function to help boost the discoverability of your video pins!
Simply enter keywords and select from the auto-suggested tags that are relevant:
Video Pin categorization with tags makes it easier to find them, which means more views of your content!
How to improve traffic on Pinterest: Invite brands and influencers to collaborate on your boards
A perfect way to maximize your exposure to Pinterest is to invite brands or influencers to collaborate on your boards.
Open one of your boards to do this and press 'Delete your board' on the pencil icon. Even when your board is 'secret,' i.e., hidden from all other users, you can then scan and add as many collaborators as you want.
It's a handy way to build a stronger sense of community on Pinterest to invite your boards' collaborators. Still, it's essential to follow a strategy that works for your business.
For example, before you give them an invitation, you might want to reach out to potential partners so that you can clarify your vision, priorities, and any relevant criteria for Pin.
Check out how both Well+ Good and Goop align on the same 'Health and Wellness' board, capitalizing to cross-promote each other on their common brand values and similar demographics.
Though Condé Nast Traveler frequently collaborates on the 'World of Wanderlust' board of The Love Assembly's travel influencer.
It is a perfect way to create strategic relationships to invite users to collaborate and invite you to collaborate on their boards too!
How to Increase Pinterest Traffic: Pin Regularly
More recent pins are more likely to appear above older pins in a search result, thanks to the Pinterest algorithm.
With this in mind, it's a good idea to publish new pins frequently to improve your traffic, even if you feel like your boards are 'complete' aesthetically.
Not only this, but daily pinning will reveal your profile to new visitors that you're still involved on Pinterest, which indicates that you might be worth following for potential content.
That being said, there may be too much of a good thing, as Pinterest penalizes 'spammy' behavior.
There are no fixed guidelines for pin volume, but it is best to restrict your operation to 30 pins per day to remain on the safe side.
How to Increase Pinterest Traffic: Generate Pinterest Advertising with Promoted Pins
You can start producing advertisements in the form of 'Promoted Pins' once you've moved to a Pinterest Business account.
Promoted Pins are the best way to get your product in front of the right audience since more search results would show on your pins.
It's a smart idea to use pins that draw attention and promote clicks to capitalize on this extra publicity. Consider using eye-catching designs, advertising, or branding that is prominent and enticing Pin names.
The sum you spend on a Promoted Pin depends on your campaign budget and spending limits, which you can monitor through your Pinterest Ad Manager.
Eighty-three percent of weekly Pinners made a purchase based on Pins that they saw from brands, according to Pinterest.
With this in mind, it might be a perfect way to increase traffic and reach fresh clients to increase your pins' exposure!
How to increase Pinterest: Making appropriate, highly shareable pins
One of the easiest ways to promote Pinterest savings is to build pins that resonate with your audience.
It's undoubtedly worth aligning your shareable Pins with your brand DNA, however. A fun but meaningless Pin might serve for a fast return, but it will not improve your brand perception in the long run.
Take note of how Sweaty Betty's fitness brand produces quote pins that are super important to their audience, tapping into their fitness, well-being, and self-improvement passion.
You will attract the right audience for your brand and continually expand your Pinterest community by striking a balance between meaningful and share-worthy.
It is also a great way to make highly shareable Pins under the Today page, a new tab on the home feed designed to inspire Pinners with regular curated topics and trending Pins.
Like Pinterest's 'For You' tab, the Today tab is a series of curated materials. Today's tab most significant difference is that instead of customized performance, it shows you what's going on worldwide — curated by the Pinterest team.
To keep you up to date with what's trending on Pinterest on that particular day, it's a mixture of curated and trending searches!
For example, if "work from home" is a trending search on Pinterest, under the Today tab, you can see Pins related to 'home workspaces' instead of Pins illustrating how to cook quinoa.
Could feature your pins under the Today tab with appropriate, widely shared fasteners for thousands of eyes to see!
The today tab is currently open, with more countries to follow, for Pinners residing in the United States and the United Kingdom.
How to cross-promote your Pinterest account and blog
You can seamlessly drive visitors from your Pins to your platform by optimizing your Pinterest strategy, where they can discover and purchase all of your products and services.
And you will inspire users to share your content straight to Pinterest with the right approach on your website, increasing your brand's popularity at no extra cost to you!
Tip #1 for Cross-promotion: Say Your Pinterest Site
Claiming the Pinterest website offers a range of advantages. Not only does it confirm your Pinterest validity, but it also draws in all the "Activity" that occurs on your website from Pinterest.
It is a fast and straightforward way for your website to be cross-promoted while also offering a unique insight into what motivates visitors to start Pinning!
Cross-promotion Tip #2: From your Pins, frequently connect to your site
It's worth considering how much you connect back to your primary business site when you schedule your Pinterest plan.
If you notice that you are more than pinning content from or linking to third-party websites, you may want to reconsider your strategy.
Regularly linking back to your site is an efficient way to drive more click-throughs, which could lead to more customers for your company.
Tip #3 for Cross-promotion: Create Pin-Ready Photos
Did you know that the Chrome extension 'Pinterest Save Button' has over 10 million users?
Therefore, it is worth making sure that your shared photos are configured with only one click for individuals to save to Pinterest.
Later, in the perfect 2:3 ratio for Pinterest, we create Pinterest sharing photos for our blog posts with clearly noticeable text overlays.
Tip #4 for cross-promotion: Add Pinterest Sharing Buttons to Your Website
One final way to cross-promote the platform is to provide links to blog posts and product pages for social sharing.
A successful way to promote more social networking is to include sharing icons through your website, one of the fastest and most effective ways to raise your brand recognition!
How to use Analytics to tailor your marketing plan for Pinterest
With a Pinterest Business account, you have access to all your Pinterest profile-related in-app analytics.
Taking a look at your Pinterest Analytics is an excellent way to learn what works for your audience and help inform your Pinterest marketing plan.
#1: Knowing the audience from Pinterest
On other sites, the Pinterest audience can be incredibly different from your audience, and they generally have more purchasing power too!
Taking this into account, using 'Audience Insights' from Pinterest Analytics to consider who you're interacting with and what they're interested in is a smart idea.
You can also compare your Pinterest audience with the overall Pinterest audience, providing useful insight into how your audience varies from the general Pinterest audience.
BONUS TIP: With Later, you can monitor and measure your Pinterest progress over the last three months. Only check out the Later app for your Pinterest Analytics!
You can also take a deep dive at all of your later posts to see which posts have done best.
You can customize your marketing plan with your audience in mind, with a deeper understanding of your Pinterest analytics.
#2: Top Performing Pins Revamp and Repost
As discussed earlier, older pins can hide in a user's search results, including top-performing ones.
The new 'Analytics Overview' page in Pinterest Analytics allows you to filter 'Date Range,' 'Content-Type,' 'Devices,' and 'Source' for your Pin results.
You will find possible pins to revamp and repost on your account by tracking your 'Top Pins' from historical date ranges.
You can filter 'Impressions,' 'Engagements,' 'Closeups,' 'Link clicks,' and 'Saves' for your 'Top Pins.' 'If your primary objective is to drive traffic back to your site, 'Connection clicks' could be worth honing in on your 'Top Pins.
You'll give them a new lease on life by re-sharing these pins and profit from their power of conversion all over again!
#3: To Your Pinterest Summary, add 'Featured Boards.'
It's essential to keep your Pinterest Overview page optimized with appropriate, captivating content, as with any platform.
You can pick up to 5 'Featured Boards' with a Pinterest Business account at the top of your profile on rotation.
Based on your Pinterest Analytics, select boards that are a good match for your audience. If you're not sure which ones are a good fit, go for 'Top Pins' boards that contain a high volume.
Please follow the steps here to add Featured Boards to your Pinterest Overview page.
# 4: Badly Performing Boards Archive
Likewise, it's a good idea to periodically prune boards that are no longer common on Pinterest with your audience.
Keeping your laser-focused and hyper-relevant boards will keep your Pinterest super powerful and reduce the possibility of anyone clicking away without first following your profile.
But if you don't have any 'top pins' on a board, if it needs to be archived, it may be worth considering.
Open one of your boards to do this and press 'Delete your board' on the pencil icon. 'After that, you can pick 'Archive.'
Keeping on top of your analytics is the best way to understand what's useful with your brand on Pinterest.